David Ponraj, an SPC graduate with a Bachelor of Applied Science degree in International Business, founded Rural Handicrafts Company (RHC) in March 2008. RHC's vision is to bring sustainable growth to areas of the world that are stuck in poverty. RHC works with artists and skilled workers in rural India to increase the commercial value of their products and provide them with a steady income for their crafts. All the unique crafts are handmade, packaged in eco-friendly baskets and materials and shipped all over the world.